How to Set Up Variable Products on BSMe2e | Guide | 43665

Variable products in e-commerce refer to items that come in multiple variations, such as different sizes, colors, materials, or styles. Unlike simple products that have a single option, variable products offer multiple choices to customers under a single product listing.

Examples of Variable Products

• Clothing: T-shirts in various sizes (S, M, L, XL) and colors (red, blue, green). Jeans available in different fits (slim, regular, relaxed) and lengths.
• Electronics: A smartphone available with different storage capacities (64GB, 128GB, 256GB) and colors. Laptops offered with varying RAM options (8GB, 16GB, 32GB) and screen sizes.
• Furniture: A sofa available in different fabrics (leather, linen) and colors (black, beige, grey). Dining tables that come in various sizes and materials (wood, glass).
• Footwear: Sneakers in different sizes and colors. Boots available in multiple styles (ankle, knee-high) and materials (leather, suede).
• Home Decor: Curtains in various lengths, widths, and colors. Rugs offered in different sizes and patterns.
• Beauty Products: Foundation makeup in various shades. Lipsticks available in multiple colors and finishes (matte, glossy).
• Sports Equipment: Bicycles with different frame sizes and colors. Tennis rackets available in various weights and grip sizes.
• Kitchen Appliances: Blenders with different power levels and jar sizes. Coffee makers available in multiple capacities and colors.
• Pet Supplies: Dog collars in various sizes and colors. Cat trees offered in different heights and materials.
• Automotive: Car tires available in different sizes and tread patterns. Seat covers offered in various materials and colors.
• Toys: Action figures with different accessories and costumes. Building blocks sets available in multiple sizes and themes.
• Books: E-books available in different formats (PDF, ePub, Kindle). Hardcover and paperback editions of the same title.
• Jewelry: Rings offered in various sizes and metals (gold, silver, platinum). Necklaces available in different lengths and designs.

When to Sell Variable Products

• Diverse Customer Preferences: Sellers should offer variable products for different needs when their items cater to a wide range of customer preferences. For example, a clothing retailer with a diverse customer base should list T-shirts in multiple sizes and colors.
• Simplified Inventory Management: Variable products streamline inventory management by consolidating similar items under one listing. This approach is beneficial for sellers with extensive product catalogs, as it reduces the complexity of tracking inventory.
• Enhanced Customer Experience: Offering customizable products can enhance the customer experience by allowing easy comparison of different options within a single product page. This convenience can lead to increased customer satisfaction and higher conversion rates.
• Competitive Advantage: Sellers can gain a competitive advantage by providing more options to their customers. For instance, an electronics retailer offering adjustable products like smartphones with different storage capacities can attract a broader audience compared to a competitor with limited options.
• Seasonal or Promotional Variations: Variable products are ideal for seasonal or promotional variations. For example, a seller can offer a holiday-themed version of a product alongside the regular version, catering to seasonal demand without creating separate listings.

Benefits of Selling Variable Products

Variable products add a lot of advantages to the sellers. Here’s how: 

• Improved SEO and Visibility: Consolidating multi-option products under one listing improves SEO and product visibility. Customers searching for different variations are more likely to find the main product page, increasing the likelihood of purchase.
• Reduced Listing Fees: Platforms that charge per listing can benefit sellers of versatile goods, flexible products, and adaptable products by reducing overall costs.
• Increased Sales: Offering multifaceted products and customizable items can lead to increased sales as customers are more likely to find exactly what they are looking for without leaving the product page.
• Customer Loyalty: By providing flexible merchandise and adaptable items, sellers can build customer loyalty. Satisfied customers are more likely to return and purchase again, knowing they can find products that meet their specific needs.
• Better Inventory Turnover: Managing variable products efficiently can result in better inventory turnover. By offering multi-option products, sellers can ensure that popular variations are always in stock, reducing the risk of overstocking or stockouts.

Steps to Create Variable Products on BSMe2e

Variable product setup is very easy if you follow the steps as we are showing below:

Step 1: Create a New Product

Go to your dashboard and choose e-Seller-products. Then click on “Add New”.

Step 2: Choose the Product Type

Choose Variable Product from the dropdown and then add the product title, description, and the category.

Step 3: Add Attributes

Go to the “Attributes” tab. Click “Add” to create a new attribute. Name it “Color” and enter the values, such as “Red | Pink | Nude,” separated by the pipe symbol (|). Check the boxes for “Visible on the product page” and “Used for variations.” Save the attribute.

Step 4: Add the Variations – Default Settings

Default Form Values: This setting allows you to choose default options for the variations. If you set the default color to “Red,” it means the Red lipstick will be pre-selected when the product page loads, although customers can still choose other colors if they prefer.

Variations Bulk Options: This dropdown lets you apply changes to all variations at once, saving time. For example, you can bulk edit prices, stock status, or enable/disable certain options.

Step 4.1: Add Details of Each Variation

Enable Downloadable/Virtual:

• Downloadable: Check this if the product is a digital download.
• Virtual: Check this if the product is a service or non-physical item. For a physical product like lipstick, these are usually unchecked.

Manage Stock: This option allows you to manage the stock levels for each variation individually. If checked, you can set the stock quantity for each color.

Image: Upload an image for each variation.

Regular Price($): Enter the regular price for the variation.

Sale Price($): Enter a discounted price if you are offering a sale.

SKU: Stock Keeping Unit, a unique identifier for each product variation.

Stock Status: Set the stock status for each variation. Options include “In stock,” “Out of stock,” and “On backorder.”

Weight (kg): Enter the weight of the variation. This is important for shipping calculations.

Length (cm), Width (cm), Height (cm): Enter the dimensions of the variation. This helps with shipping calculations.

Shipping Class: Shipping classes help you group products with similar shipping requirements to calculate shipping costs more efficiently. For eg, if your lipstick is light and small, you might put it in a “Light Items” shipping class. Other products like a heavy skincare kit might go into a “Heavy Items” shipping class.

Tax Class: Tax classes determine how much tax your customers need to pay for a product. Most products use the “Standard” tax class, which applies the regular tax rate in your area. However, if your lipstick is considered a luxury item, it might have a higher tax rate and need a different tax class, like “Luxury Goods.”

Description: Add a specific description for each variation if needed. For example, you might describe the particular shade of each lipstick color.

If you want to create a variation, here’s how you can do it. Go to the ” + ” icon.

Then fill out all the details:

Once done, click on submit for review:

Here’s how your product will look like to customers:

Why Choose BSMe2e for Selling Variable Products?

• No Commission Hassle: We charge a minimal rental fee for eStores with no commission on sales revenue.
• Unique Store Identity: Each seller gets a unique store ID and URL, and a verified seller badge.
• Easy Online Store Setup and Scaling: Our user-friendly interface requires no coding skills. The Store Manager provides complete control with analytics, notifications, delivery control, and coupons.
• Versatility in Products and Services: Our platform accommodates physical products, digital downloads, bookable services, affiliate products, bundled items, and services, all manageable in one place.
• Advertise and Sell: Showcase your products and services while leveraging our modern advertising marketplace.
• Unlimited Earning Potential: Top-performing sellers can join our Global Agentship Partner Programs, earning lucrative commissions and longer contracts.
• Done-For-You Packages: We offer complete setup and management of your online store, including SEO optimization, product setup, digital marketing, and more.
• Done-With-You Packages: Get ongoing support while you learn and gain experience, with professional assistance available.
• Low Risk Experimentation: Test your business ideas through seller contests, validating concepts and refining strategies.
• Promotional Support: Selected seller stores and products receive free promotion, providing additional exposure to potential customers.
• Localized Shipping and Delivery: Take advantage of cost-effective shipping options, enhancing the customer experience.
• Flexible Subscription Options: Start with a free basic plan and upgrade as your business grows.
• Exclusive Benefits for VIP Sellers: Enjoy featured spaces and additional brand visibility for mega or VIP store owners.
• Comprehensive Support Packages: We offer affordable packages for store banners, logo designs, and more, making BSMe2e a cost-effective platform.
• User-Friendly Mobile eCommerce: Our mobile-friendly platform includes built-in SEO features and an end-to-end store manager, simplifying your online presence.

Join BSMe2e Today!

BSMe2e is the ultimate platform for online sellers looking to grow their business and monetize their passion. More than just a platform, we are a virtual shopping mall that empowers you to achieve your dreams. Join BSMe2e today and experience the difference.

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