Welcome to BSME
Fashion has always been a natural part of who I am. From childhood, I instinctively understood styling, trends, and how the right outfit creates confidence. What started as personal interest slowly became influence. On many occasions I have guided friends and family on outfits and brands, and even few of them uninterested in shopping were converted through my recommendations. Without realizing it, I was building trust-based, word-of-mouth marketing long before I knew the term.— all driven by authenticity. Over the last few years, ZARA has been my preferred brand for clothing alone. Through strategic selection and styling, I’ve inspired many people to shop Zara simply by wearing and showcasing the pieces — a clear example of brand advocacy and organic customer acquisition. Many of my friends joke that I should be the Brand Ambassidor for Zara 🙈 because they’ve started shopping there purely from seeing how I style and wear the brand which motivates them to explore similar styles and give it a try. Of course Zara is a very well known popular brand and many out there are already doing what I do. But it’s not just about picking up stuffs for yourself, but inspiring others through this journey. I have obviously not been a model nor an influencer. I believe in contextual, lifestyle-driven styling rather than constant glamour. That relatability is my strength. What I now recognize is that this isn’t just passion — it’s a marketable skill: Personal branding, consumer insight, and fashion storytelling that drives real impact. This journey has been offline and unpaid — powered purely by passion. The reference to Zara was one of the experiences and example. The next step is scaling that influence into strategic fashion marketing with authentic reach and I know it’s already a huge competition out there. Of course there are celebrities and influencers who endorse these brands influencing the larger audience. But there are also people like me who are not the “FACE OF THE BRAND” but rather work behind the scenes as indirect influencers thus making a considerable impact on the brand. This is not selling. This is real influence, real trust, and real impact with love for a brand✨. I plan to take this passion ahead and yes i am not perfect and have experienced a couple of fashion disasters. But with time and experience your choice of fashion also evolves just like your personality.
